PT Bank Tabungan Negara (Persero) Tbk (BTN) Gresik Branch has reaffirmed its dedication to empowering the younger generation through strategic partnerships with the academic sector. This commitment materialized through the handover of Social and Environmental Responsibility (TJSL) educational scholarships during the Digital Business Revolution talk show held at STIE NU Trate Gresik on Saturday (May 9, 2026).
Themed "Opportunities and Challenges for Generation Z," the event was designed to equip students with comprehensive insights into the modern economic landscape. Amid rapid digital transformation, BTN extended its role beyond providing scholarship funding to actively serving as a key educational resource in financial literacy.
The initiative reflects the banking sector's drive to establish a firm financial foundation for students. Mastering early financial governance is deemed vital to shielding the youth from prevalent financial hazards, particularly illegal online lending schemes. Furthermore, sound financial planning and disciplined saving habits were highlighted as indispensable capital for aspiring entrepreneurs seeking long-term business sustainability.
BTN’s proactive outreach earned strong commendations from the academic community. STIE NU Trate Gresik Chairwoman Zainab expressed deep appreciation for the banking sector's active involvement in imparting practical industry perspectives to students. The collaborative milestone gained further significance as it coincided with the official launch of the college's new Bachelor’s Program (S1) in Digital Business.
Recognizing that a digital business curriculum closely intersects with modern financial dynamics, this cross-sector alliance is expected to cultivate top-tier graduates who blend academic excellence with industry readiness for the digital economy.
Demonstrating its long-term commitment, BTN remains poised to expand its financial literacy campaign across educational institutions in alignment with strategic programs led by the Financial Services Authority (OJK), empowering students to integrate prudent financial management with an adaptive, resilient entrepreneurial mindset.
