Jakarta, February 27, 2025 – In line with its strategy to become a transactional bank and to provide financial solutions that support customers’ lifestyle needs, PT Bank Tabungan Negara (Persero) Tbk (BTN) has officially partnered with PT MAPCLUB Digital Asia (MAPCLUB) through the signing of a Memorandum of Understanding titled “Development of a Digital Ecosystem Between Retail and Banking.”
BTN President Director Nixon L.P. Napitupulu stated that the cooperation with MAPCLUB will include, among others, digital customer collaboration, increased transactional activities, institutional and retail fund management, institutional and retail lending, as well as other forms of collaboration that can support the business growth of both parties.
This partnership aims to strengthen cooperation in developing a digital ecosystem and improve public accessibility in conducting transactions through BTN.
Nixon also noted that the partnership between BTN and MAPCLUB can create added value for the business ecosystems of both BTN and MAP, supporting BTN’s ongoing transformation and digitalization process. This strategic business collaboration is also expected to help achieve BTN’s vision as the “Main Partner in the Financial Empowerment of Indonesian Families” through broader adoption of Bale by BTN across various daily sectors of Indonesian society.
As of February, Bale by BTN has been connected to 2.3 million users with a transaction volume of Rp6.6 trillion per month. Each month, Bale by BTN gains 100,000 new users, and Nixon targets the application to reach 4 million users by the end of the year.
“The collaboration between BTN and MAPCLUB can increase BTN customer loyalty by providing access to transactional services ranging from housing to fashion and lifestyle,” Nixon said.
On the same occasion, Michel Hamilton, CEO of PT Mapclub Digital Asia, said, “This collaboration with BTN aligns with MAPCLUB’s strategy to expand our reach and introduce our platform to more than 12 million BTN customers. Through this partnership, MAPCLUB can introduce our innovative digital and lifestyle ecosystem, while also expanding and adding more attractive features for MAPCLUB customers.”
As a digital platform and retail community focused on accessibility and a comprehensive digital experience, MAPCLUB continues to strengthen its position as a leading customer loyalty program and retail e-commerce platform in sports, fashion, and lifestyle, while continuously striving to meet evolving market demand.
Starting February 24, 2025, BTN and MAPCLUB launched a special promotional program. Through this program, customers who open a savings account online and activate Bale by BTN have the opportunity to receive a reward of 50,000 MAPCLUB Points.
About PT Mapclub Digital Asia (MAPCLUB) – One-Stop Lifestyle Experience
MAPCLUB is a retail ecosystem consisting of a loyalty program and fashion & lifestyle e-commerce platform. MAPCLUB offers various exclusive deals through attractive programs, which can be earned and used for transactions both online and in more than 3,000 MAP stores.
About PT Bank Tabungan Negara (Persero) Tbk
PT Bank Tabungan Negara (Persero) Tbk, or BTN, established on February 9, 1950, has been a pioneer in helping Indonesians achieve their dream of homeownership. As the first bank to launch Home Ownership Loans (Kredit Pemilikan Rumah/KPR) on December 10, 1976, BTN has played an important role in expanding access to homeownership for millions of families. BTN’s primary focus on the property sector has made it a key government partner in developing a decent and affordable housing ecosystem. As a “One Stop Financial Solution,” BTN provides comprehensive financial services including savings, credit, and various other financial solutions. Through the Bale by BTN application, BTN also makes banking transactions easier with complete and user-friendly features, enabling customers to manage their finances more conveniently. BTN continues to innovate to support public financial well-being through integrated and comprehensive solutions in line with its vision to become the main partner in empowering Indonesian families financially.
