Jakarta, July 15, 2025 — The BTN Jakarta International Marathon (BTN JAKIM) 2025 not only succeeded as an international running event but also demonstrated the powerful impact of Jakarta’s growing sport tourism sector. Held on Sunday, June 29, 2025, the marathon attracted 31,000 runners from 53 countries, nearly doubling last year’s participation of around 15,000 runners. Coinciding with Jakarta’s 498th anniversary celebration, the race featured an iconic route from Monas to the Gelora Bung Karno (GBK) Main Stadium. The influx of international runners and spectators boosted multiple sectors, including hospitality, transportation, food and beverage, sports retail, and local MSMEs.
According to calculations by Indonesia Muda Road Runner (IMRR), the total economic circulation generated by BTN JAKIM 2025 reached Rp127.1 billion. The figure reflects participants’ spending on transportation, accommodation, food, sports equipment purchases, and additional tourism activities during their stay in Jakarta.Race Director Satrio Guardian of IMRR highlighted the event’s positive contribution: “With total economic impact reaching Rp127.1 billion, BTN JAKIM 2025 is not only a prestigious international race but also a proven driver of hospitality, transportation, culinary businesses, sports retail, and local MSMEs. This is clear evidence of how sport tourism creates substantial added value for Jakarta.”
As the main sponsor, PT Bank Tabungan Negara (Persero) Tbk (BTN) also recorded significant business gains from the event.
- 2,615 new users registered for Bale by BTN during the main activation period (Race Expo, Race Day, and promotional programs).
- Collaboration with 211 partner merchants generated Rp5.8 billion in merchant transactions.
- Total payment transactions by BTN customers reached Rp1.6 billion.
BTN implemented various strategic initiatives to accelerate digital transactions and expand its merchant ecosystem, including carbo-loading programs, exclusive hotel promotions for runners, and multiple discounts and cashback offers during Race Expo, Race Day, and Medal Day. BTN President Director Nixon LP Napitupulu emphasized that the marathon is part of a broader business strategy: “BTN JAKIM 2025 is not just a running event, but a strategic momentum to expand digital customer acquisition, strengthen our merchant ecosystem, and reinforce BTN’s role as a modern bank supporting active lifestyles and digital transactions. Our promotions, cashback programs, and merchant collaborations demonstrate that BTN’s transformation is not just a tagline—it’s real action.”
BTN JAKIM 2025 reinforces BTN’s positioning as an innovative and community-oriented bank, while also showcasing Jakarta’s potential as a world-class sport tourism destination. Looking ahead, BTN aims to involve even more MSMEs, local merchants, and supporting sectors to ensure broader and more inclusive economic impact, while further strengthening BTN’s digital ecosystem and sustainable growth strategy.
Ramon Armando
Corporate Secretary
PT Bank Tabungan Negara (Persero) Tbk
(021) 633 6789
csd@btn.co.id
