BTN is strengthening its "beyond mortgage" strategy by establishing a strategic partnership with the Prof. Dr. dr. Mahar Mardjono National Brain Center Hospital (RSPON). This collaboration is part of the bank's initiative to develop a more holistic ecosystem of services for its customers, particularly within the priority banking segment. The partnership was officially inaugurated during the "BTN Experience: Wealth x Wellness BTN Prioritas x RSPON" flagship event, which seamlessly integrates financial and healthcare services to elevate BTN’s value proposition.
This initiative is a core component of BTN’s strategic direction to expand its footprint in the consumer market. The enhancement of BTN’s services now shifts away from a purely product-centric focus to a comprehensive customer experience. BTN aims to deliver more personalized and exclusive value to its clients. Beyond traditional banking solutions, priority customers will now enjoy direct access to specialized healthcare, lifestyle conveniences, and a series of exclusive programs and promotions designed to optimize their comfort and overall quality of life.
The reinforcement of this strategy has begun to reflect positively on BTN’s funding performance, especially within its wealth management division. This strategic pivot marks a major transition for the bank, moving from basic fund gathering to cultivating deeper, more sustainable customer relationship management. Concurrently, this shift effectively bolsters the company's low-cost funding structure through current account savings accounts (CASA).
RSPON welcomes this joint effort as an excellent momentum to raise public awareness about the crucial importance of neurological health. The specialized hospital remains committed to delivering healthcare services based on rigorous medical standards, ensuring that every treatment aligns precisely with medical indications and clinical pathways to consistently prioritize patient safety and service quality.
The joint program is specifically tailored for newly acquired clients, medical practitioners, RSPON personnel, and distinguished guests attending the BTN Experience event. Through this milestone collaboration, BTN reaffirms its transformative steps to evolve as a modern banking institution—one that moves beyond its traditional role as a housing finance specialist to emerge as a dynamic financial partner supporting the comprehensive well-being of its clients.
