Have you ever wondered what it's like to be a priority banking customer? Many banks offer priority services to their customers who meet certain criteria.
Priority banking customers are treated more specially and are prioritized by the bank. As the name suggests, priority services offer special services to their customers, and of course, the facilities and services offered by banks differ from those experienced by regular customers.
In general, this priority service targets middle to upper-class customers who can deposit a certain balance (usually in large amounts) into their accounts. As a trade-off, banks offer more benefits and privileges to these select customers.
Read this article further to learn more about priority customers, their requirements, and benefits.
Key Takeaways:
- Priority customer service is a service provided by banks to customers who desire priority treatment in conducting various banking needs.
- To become a priority customer, you must have a good track record, clear income sources, a financial portfolio with a predetermined amount, and savings from business or work proceeds.
- By becoming a priority customer, you can skip queues, have a personal banker, obtain low interest rates, and more.
Understanding Priority Customers
Priority customer service is a service provided by banks to customers who desire priority treatment in conducting various banking needs.
This service targets the middle to upper class. This is because there are many requirements that customers must meet to use this banking service, one of which is having substantial savings.
The requirements from each bank, both private and government-owned, are of course different. Priority customers usually have many benefits, such as better features, lower interest rate promotions, and queue-free services.
Requirements to Become a Priority Customer
To become a priority customer, you must meet various requirements, and having a lot of money is not enough.
Here are some general requirements to become a priority customer:
Having a Good Track Record
As one of the requirements to become a priority customer, a prospective priority customer must not be on the bank's blacklist. The name of the prospective priority customer must be clean and have a good track record.
Customers who are blacklisted are usually due to bad credit, payment defaults, being uncooperative, and various other cases. In this case, the credibility of prospective customers is very important.
If customers have ever been blacklisted and do not pass the credit bureau check, they cannot become priority customers.
So, make sure your name is not on the blacklist by paying your credit diligently and maintaining a good credit score.
Having a Clear Source of Income
The next requirement to become a priority customer is that the bank will verify your identity and income source as a means to prove your personal integrity.
A Know Your Customer (KYC) evaluation is conducted when you register as a priority customer. The purpose of KYC is to prevent money laundering by customers and internal fraud by bank employees.
Therefore, the bank conducts a holistic customer profile check and monitors all transactions made by customers.
Having a Financial Portfolio with a Predetermined Amount
Priority customers are usually required to have a financial portfolio with a certain minimum amount determined by their chosen bank.
This portfolio can consist of savings products, investments, bank insurance, and others. The amount can even differ between one bank and another. However, from research, the average minimum balance is around Rp500 million to Rp1 billion.
Having Savings from Business/Work
Prospective priority customers are not customers who come to borrow funds.
Priority customers must have minimum savings obtained from business or work proceeds, not from bank loans. Therefore, requests to become priority customers cannot be processed if the deposited assets are from loans.
Benefits of Becoming a Priority Customer
As the name suggests, priority customers have certain priorities by placing them ahead of other customers. In addition, there are still many benefits to becoming a priority customer.
Priority customers are generally given special benefits when transacting, receive many discounts, assistance from financial advisors, and special gifts on important days.
Becoming a priority customer certainly has its own advantages. Not everyone can become a priority customer given the specified requirements. What are the benefits of becoming a priority customer? Here's the explanation:
Priority Customers Have Special Banking Services
When conducting transactions directly with the bank, you can use a special lane so you can avoid queues.
Banks have special lanes for priority customers only and are not available to other customers. So, even though regular customers have to queue at the bank, priority customers are given special banking services. In fact, their transactions are often conducted in special rooms with beverages and light snacks.
Obtaining Interest Rate Discounts
Another benefit of becoming a priority customer is the availability of interest rate promotions. This is the most attractive advantage of this exclusive service. Priority bank customers will be able to take advantage of various loans such as mortgages, home loans, personal loans, and others with low interest rates.
Applying for bank loans also goes through an easier and faster process, and of course the interest rates are lower.
Priority Customers Have Easy Access to Travel Services
Priority customers will have access to airport executive lounges and baggage services. You can also get discounts at many restaurants, hotels, and shopping centers just by showing your priority customer card.
Not only that, becoming a priority customer provides many attractive credit card promotions.
Easy Consultation with Personal Banker
Priority customers can easily consult with their personal bankers about various matters including investment plans, starting a business, managing retirement funds, and others. So, you don't need to hire a personal financial assistant because your financial matters are already handled by your personal banker.
Gifts
Priority customers can generally receive special birthday gifts on their special day. In addition to congratulations like regular customers, priority customers also receive gifts as proof of their important role to the bank.
Get Premium Service by Becoming a BTN Priority Customer
BTN Bank is here to provide relevant, sustainable, and continuous financial solutions and services for each of its loyal customers.
By becoming a BTN priority customer, you can obtain:
- Varied fund, investment, and protection product solutions
- Benefits, privileges and special programs such as priority service and loyalty programs
- Other special programs, such as:
- Home Ownership Credit (KPR)
- Mobile Banking
- Safe Deposit Box (SDB)
- Free transfer fees
All benefits & privileges provided for BTN Priority Customers are determined by each customer's membership level, which is calculated based on the total funds under management at BTN.
Exclusive and extraordinary services will make everyone interested and want to receive exclusive services from a reputable bank.
Attractive facilities make it easier for customers to carry out various activities, not limited to financial activities. Therefore, if you want to become a BTN Bank priority customer, make sure you have met the following requirements:
- Have a total portfolio with a minimum balance of Rp500 million. Total portfolio is the total funds under customer management both in banking products, namely in savings and/or deposits as well as in non-banking products, namely mutual funds, government securities and/or bancassurance
- Fill out and sign the Indemnity Letter (IL)
- Have a BTN Bank Savings Account
In addition, BTN Prioritas presents the PLUS (Platform Loyalty User) service. PLUS is a web-based service – mobile friendly with a membership concept presented specifically for you, BTN Priority Customers.
The existence of PLUS is an effort to translate the customer value proposition "Defining Your Priority" so that you can tangibly enjoy its benefits.
PLUS can be accessed through www.definingyourpriority.com. If you have further questions regarding BTN priority services, you can contact BTN Call at 1500 286 or register here.
